Sabrage was established to plan and lead events with strategically guided creativity, clear structure and senior oversight.
Led by Becs Bradley, Sabrage brings together experience from global media strategy and live event operations - disciplines that rarely sit together, and are more powerful when they do.
"Events are one of the most powerful media available. Whether corporate or private, the room is a canvas to create meaningful experiences — and reach far beyond."
BECS BRADLEY . FOUNDER . SABRAGE
Becs's background is not purely operational, it is strategic. Years spent defining objectives, understanding audiences and leading rooms at a senior level now inform how Sabrage events are planned and delivered. That experience is paired with the practical reality of owning and delivering events within working venues.
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Her venues regularly host corporate launches, branded environments, leadership gatherings and high-end private celebrations. Every event reinforced the same principle: events run well when decisions are made in the right order and responsibility is clear.
EXPERIENCE
Where strategy
meets the room.
"Events run well when decisions are made in the right order and responsibility is clear."
BECS BRADLEY . SABRAGE
- Former Head of Stategy - OMD Omnicom Media Group
- Cannes Lion Grand Prix Winner & Judge
- Owner & Operator of 2 event venues
- Global brand experience
- Event planning experience in the hundreds
- Born in New Zealand. Irish Father.
Irish Kiwi, now based in Dublin.
- Husband, 3 children and 2 cats.
The room
is the
Medium.
To support a disciplined approach to event planning, Becs developed the Sabrage Method. A planning system that harnesses ideas and builds a structured Event Masterplan to keep clients, venues and suppliers aligned throughout the planning process.
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The system is supported by a dedicated planning platform using technology to consolidate all resources into a single, clear workspace.
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Sabrage was established to work with companies and private clients hosting events that require calm leadership, strategically guided creativity, a technology-supported process and disciplined financial management.​
HOW SABRAGE WAS BUILT
"Events require creativity to be paried with executional discipline. Our method, process and technology give us the tools to lead and deliver an event that reflects the importance of the room".
BECS BRADLEY . SABRAGE
Senior-led.
LIMITED ENGAGEMENTS
Sabrage deliberately takes on a limited number of engagements each month. This ensures every event receives direct oversight from initial brief through to delivery in the room.
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Senior leadership at every stage, each engagement is undertaken with the capacity required to maintain the standards our clients expect.
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If you are hosting an event that carries reputational, personal or commercial weight, and the dynamics in the room matter, we welcome a conversation.
STRATEGIC EVENT DELIVERY
Dublin Ireland
