Sabrage was established to plan and lead events with strategically guided creativity, clear structure and senior oversight. 

 

Led by Becs Bradley, Sabrage brings together experience from both global media strategy and live event operations.

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Becs is a former Head of Strategy at OMD (Omnicom’s global media network), a multi-campaign Cannes Lions winner, Grand Prix Lion winner and industry judge. Over the past seven years she has also owned and operated two dedicated private event venues, applying her media expertise to the medium of events while navigating the operational realities of running live venues.

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Her background is not purely operational, it is strategic.

Years spent defining objectives, understanding audiences and leading rooms at a senior level now inform how Sabrage events are planned and delivered.

That experience is paired with the practical reality of owning and delivering events within working venues.

 

'Events are one of the most powerful media that we have'. Whether it is corporate or private the room is a canvas to create meaningful experiences among it's guests and reach far beyond.' 

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Experience

Across her media and event experience Becs has delivered events for global brands and private clients across a wide range of scales and budgets.

Her venues regularly host corporate launches, branded environments, leadership gatherings and high-end private celebrations. 

​Every event reinforced the same principle:

Events run well when decisions are made in the right order and responsibility is clear.

To support this, Becs developed the Sabrage Method a planning system that harnesses ideas and builds a structured Event Masterplan to keep clients, venues and suppliers aligned throughout the planning process. The system is supported by a dedicated planning platform using technology to consolidate all resources into a single, clear workspace. 

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Leadership 

Sabrage is senior-led.

Each engagement receives direct oversight and is undertaken with the capacity required to maintain Sabrage’s high standards.

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Today

Born in New Zealand to an Irish father, Becs has relocated and now calls Dublin home.

Sabrage was established to work with companies and private clients hosting events that require calm leadership, strategically guided creativity, a technology-supported process and disciplined financial management. 

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'They say you can't be all things, but with events you often need to be. Our method, process and technology give us the tools to lead and deliver an event that reflects the importance of the room'. ​

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